Establishing a strong digital touchpoint.
The Gulf & Fraser website serves as an important digital platform for members to access information about promotions, the latest news, and online banking services. Following our rebrand, my team and I collaborated with Central 1 (our credit union partner) to completely redesign the website. During the early development stages, I liaised with our digital team to analyze data from the previous website and identify areas for improvement to enhance engagement.
Design process for the website
Wireframe
Using wireframes to facilitate communication between teams, we were able to design an effective website for Gulf & Fraser members. This approach allowed us to map out different client journeys and create a more user-friendly, easy-to-navigate site.
Rebrand
This was one of the major projects following the rebrand. As the graphic designer, I ensured the website aligned with the new brand identity and developed a website guideline for partners to follow.
Better navigation
With many financial products and insights available, members can easily become overwhelmed by the volume of information. One of our primary goals was to guide members effectively to meet their specific financial needs.
Key features for the website
Icons
Icons play a crucial role on the website by making navigation easier and more intuitive, helping members quickly find what they’re looking for.
Tabs for different financial needs
The Gulf & Fraser website is tailored to meet your financial needs, whether you’re banking personally, managing your own business, or seeking investment opportunities. Everything is designed to empower you financially.
Increase SEO ranking
Collaborating closely with the Digital Team to understand their strategies, continuously monitoring and analyzing stats, and ensuring that all visual elements positively impact our SEO ranking.
We are here to make your financially stronger!
Statistics show that the new and improved Gulf & Fraser website is performing much better than the old one. But we’re not stopping there! We’re continually seeking ways to enhance the website and its content to empower you to become financially stronger every day.
Jonathan Li 