A new way to engage with members.
Before the rebrand, Gulf & Fraser used their Instagram platform to share news and promotions with members. However, the previous social media strategies were not cohesive, leading to low engagement. Additionally, the older posts were not visually appealing, resulting in minimal member interaction and followers. After months of collaboration with the digital team, we have seen significant improvements in engagement on the platform.
How to make Gulf & Fraser Instagram distinctive for members.
Story highlight icons
Unifying the story highlight icons was a straightforward change that instantly modernizes and organizes the account.
Embrace the brand colours
With three primary colors and six secondary colors, it is great to create fun and eye-catching posts.
Layouts for different posts
The circle is the motif of the Gulf & Fraser brand. Utilizing various layouts and incorporating circles unify the brand experience, making it easier for members to connect the dots.
How to be more engaging with members.
Organize into Categories
Categorizing posts has made the platform more visually pleasing and clean. It also enhances the platform’s alignment with the Gulf & Fraser brand!
Craft each post with purpose
Understanding the intention behind each post is important. Collaborating closely with the digital team has helped me learn how to tailor each post to reach different target audiences effectively.
Keeping up with the trends in motion
Social media strategies have evolved significantly, with a major shift from still image posts to videos. As the designer for Gulf & Fraser, our goal is to create outstanding digital experiences for current and future members and to enhance engagement. Therefore, providing more video content on the Gulf & Fraser Instagram platform is a constant goal.
Growing with momentum.
After collaborating with the digital team for eight months to enhance Gulf & Fraser’s Instagram, we’ve seen significant growth. Our content is now more engaging, showcasing our branches’ involvement in local communities, educating members on financial knowledge, and introducing new products.
To introduce Gulf & Fraser to a broader audience, we have been exploring various tactics within Meta, such as different types of ads. In our recent promotion, we successfully utilized these ads to generate over 200 leads.
Jonathan Li 