Hello, I am Jon!
I am a creative and passionate Vancouver-based graphic designer, eager to learn and grow. I thrive on pushing the boundaries of design and bringing innovative ideas to life through visual storytelling.
Less is more.
My journey to becoming a graphic designer has been quite straightforward. It all began with my curiosity about icons. I was fascinated by how a single, simple design could communicate so perfectly with others. The simplicity and effectiveness amazed me! This is the path that led me to become the graphic designer I am today.
One key lesson I’ve learned from creating icons is that less is more. This principle resonates deeply with me and shapes my design philosophy. I believe that minimalism allows for a clearer, more impactful message. By stripping away unnecessary elements, I focus on the essence of the message, ensuring it is both powerful and easily understood. This approach doesn’t just apply to icons but extends to all my design work.
I embrace this idea in all my projects, striving to create clean and simple visuals that lead to rich and engaging stories. My goal is to craft designs that not only look appealing but also communicate effectively, proving that sometimes, less truly is more. This passion for minimalism drives me to continually refine my skills and push the boundaries of what can be achieved with simplicity in design.
Branding & identity
My expertise lies in creating cohesive visual identities that capture the essence of a brand, ensuring consistency across all platforms. By focusing on the core values and unique attributes of each brand, I craft designs that create lasting impressions.
Visual storytelling
Embracing the “less is more” approach, I create compelling narratives with clean, impactful visuals. Each design element enhances the overall story, engaging and resonating with audiences effectively.
Creative problem solving
Learning new skills is essential for fostering innovation and enabling creative problem solving. I embracing unconventional ideas. Through my work on campaigns, I effectively utilize both print and digital platforms to deliver compelling messages.
Hobbies to inspire
I adore traveling! Each year, I make it a point to carve out time for exploring new places. One of my favorite rituals when visiting different countries or cities is exploring their museums. Experiencing diverse artistic perspectives from around the globe inspires me deeply and fuels my passion for improving as a designer.
Beyond my love for travel and museums, I also enjoy playing volleyball, reading, and paddle-boarding.
Connect with me.
If you are interested in partnering with me in any exciting graphic projects,
free feel to connect with me.
jonathanth.li@gmail.com
Jonathan Li 